Vincent Olafare

Leading comprehensive marketing initiatives to enhance brand visibility and market share for a data-driven organization.

• Developed and executed comprehensive marketing plans, significantly enhancing brand visibility and increasing market share for key products.
• Managed and coordinated diverse marketing activities, including advertising, promotions, and events, ensuring cohesive campaign execution.
• Conducted in-depth market research to identify emerging opportunities and trends, providing strategic insights for data-driven decision-making.
• Collaborated effectively with cross-functional teams to align marketing efforts with overarching business objectives and maximize impact.
• Utilized advanced data analytics tools to meticulously measure and analyze marketing campaign effectiveness, optimizing strategies for improved ROI.

Led technological marketing initiatives, driving product development, user conversion, and brand engagement through innovative solutions.

• Collaborated with Product Managers and stakeholders to formulate core company products, implementation plans, and technical requirements, contributing to a 200% increase in user conversion across web, USSD, and mobile app sales channels.
• Spearheaded a 3-engineer team in developing and maintaining marketing channels, including a telemedicine chatbot integrated with social media, generating a 100% lift in brand awareness and a 30% increase in user engagements.
• Led a cross-functional team of software engineers, product designers, and digital marketers in developing a Growth and Retention CRM, utilizing technographic and behavioral segmentation strategies.
• Formulated targeted campaigns based on user segmentation within the CRM, yielding a 60% sales retention rate for the company.

Managed marketing for Fintech applications, driving digital identity and customer acquisition through strategic campaigns.

• Collaborated with stakeholders to establish the company's digital identity across popular social media channels and two web applications.
• Achieved a 150% increase in customer acquisition and a 60% sales lift through strategic digital initiatives.
• Executed high-impact Facebook ad campaigns, generating 150% more leads with a 25% conversion ratio for key products.

Recognized for outstanding academic achievement.

Recognized for academic excellence within the Biomedical Technology department.

Recognized for exceptional academic performance across the university.